LinkedIn is the social network that is most used for B2B connections. It has more than 700 million users and 80% of them make decisions for their companies.  LinkedIn generates 3x higher visitor-to-lead conversion rates then both Twitter and Facebook. If you are new to LinkedIn, here is a great video from Professor Heather Austin to help you get started and leverage this amazing tool to market your business. 

  Mari Smith is often referred to as the "Queen of Facebook", she is one of the world's top experts on social media leadership, especially Facebook marketing.  Facebook is by far the most popular social media platform and most people's content get 5.2% average organic reach.   Mari has a long list of tips of growing your reach!  But first things first. Are you just measuring the number of followers and likes? Most people are forgetting something very important: the business metrics of traffic, leads and sales. Mari's success formula has 3 parts:  Content + Engagement + Conversion = Results Content:  The best performing content on Facebook is: 1. Facebook Live Video 2. Image and Question posts (using a background)  3. Native video (>5 mins) Always add value with your content and then it's OK to ask for CTAs. Mix your content styles (photos, videos, questions, live, memes, etc..).  Try image with a link versus link posts.  Repost regula...

 Paul O'Mahony has an impressive Twitter 37K+ followers base and his Rethink Social Media program outlines multiple tips on how you can grow your followers too. 1. Build a Perfect profile - use your name, your photo and create a nice description of what you do, what your business is about and you can add a link to your page. Make it stand out so people would want to follow you. 2. Create a Banner - use a free tool like Canva.com to create a Twitter Banner with the colours and messaging that is in the same colour range as your photo and conveys a message about your business. You can even add a link to your website on the banner.   3. Use Trends and #Hashtags - identify key trends on Twitter and use them in your posts as when you have no or very few followers, this is how you'll gain visibility. Tweets with # are twice as likely to receive engagement as a like or a retweet.  4. Use images, video and GIF s - Twitter users love these formats and this will drastically i...

  As we already shared, Brendon Burchard is one of the top influencers and online selling marketeers that you should follow. He has with 2 million subscribers!  Every January, he introduces his top strategies for the year ahead. Here are his Top Tips for 2022 in terms of Content and Campaigns.  You can read about Brendon's Content strategies in our Brendon Burchard's New Year's Marketing Strategy - part 1 article .  This is Part 2 that focuses on his advice for his most successful Campaign strategies: 1. Quarterly launches - do this quarterly and with consistency. A launch is not posting 3 times; it's a campaign with a series of promotions and deadline. Run 2 weeks of campaigns, do a launch real time, announce a promo, go live, promote on social media, capture email addresses, add bonuses, have 72 hour deadlines to close. You need to build an excitement and add value before making an offer with a 72 hours count-down to close.  2. $7-$10 sale to upsell...

  Brendon Burchard is one of the top influencers and online selling marketeers with 2 million subscribers! Every year he publishes his top strategies for the year ahead.  On January 1st, he ran an online course for his followers and shared his Top Tips for 2022 in terms of Content and Campaigns.  This is Part 1 that focuses on his advice for his most successful Content strategies: 1.  Weekly Newsletter - publish weekly newsletter with a longform content (podcast, video or blog). What is longform content: 20 minutes long video, 1 hour podcast, 2000 words blog, etc.. If it's plain newsletter with no external links, it should be around 1,500 words long.  2. Post 4 times per day on social media. This is not across different channels but on each channel where we want to win followers/audience . Brendon suggests the following method of posting different content (not the same post 4 times):   - Post something new - Post something old that was popula...

  We are delighted to announce the release of our Free e-book: Top 5 Strategies and Influencers for Gaining New Followers.  It is aimed at people who  started a new online business or already have one that is struggling to get customer traction. You will learn about the 5 top strategies that world-famous influencers like Tony Robbins, Kate Gray, Donald Miller, Paul O’Mahony and Rachel Miller use to gain followers. Opt in here and you will see how your business turns into a magnet for the right followers that need your product or solution.  Name: Email: By checking this box, I confirm that I will be receiving emails from Social Selling Accelerator and I can unsubscribe at any time. Please check your Junk for confirmation email.  We respect your email privacy