Skip to main content

Brendon Burchard's New Year's Marketing Strategy - part 1

 


Brendon Burchard is one of the top influencers and online selling marketeers with 2 million subscribers! Every year he publishes his top strategies for the year ahead. 

On January 1st, he ran an online course for his followers and shared his Top Tips for 2022 in terms of Content and Campaigns. 

This is Part 1 that focuses on his advice for his most successful Content strategies:

1.  Weekly Newsletter - publish weekly newsletter with a longform content (podcast, video or blog). What is longform content: 20 minutes long video, 1 hour podcast, 2000 words blog, etc.. If it's plain newsletter with no external links, it should be around 1,500 words long. 

2. Post 4 times per day on social media. This is not across different channels but on each channel where we want to win followers/audience. Brendon suggests the following method of posting different content (not the same post 4 times):  

- Post something new

- Post something old that was popular /recycle your most liked posts

- Share someone else's post

- Highlight a customer/influencer 

3. Focus on searched phrases - find out what your customers search for, phrases that they use to solve their pain. You can use the A-Z content area method by listing words about our area in alphabetical order. For example, if your topic was personal development, you can list ambition, belief, confidence, discipline, energy, frustration, etc.. Then pick one word and create a piece of content around it, this will give you a LONG list of content to cover that is relevant to your customers and something that you are passionate about. 

4. Batch film schedule - this can be your breakthrough. Pick one day when you can you create a lot of content in one go. For example,  if you want to create a YouTube video series, you can record 4 episodes in the morning, same in the afternoon. You absolutely need to plan time for creating content, this needs to be blocked in your schedule and you also need to put time in the calendar to promote it. 

5. Always practice circular viralocity - take a piece of the long content and slice into mini-clips, grab the transcripts and create quote cards, then produce a long blog post out of that. You will then have links to the videos, images with quotes and a blog which you can post on social media, linking back to the blog. This way you will see what's most popular and add it to your Best of Folder and you can re-post again in future. Then repeat all year. 

6. Leadership Messaging! Use your leadership mindset, share your views, build impact to build community or followers. Position yourself as a leaders in this space by adding value to the audience. 

Find out more about Brendon here - https://brendon.com/  








  

Comments

Post a Comment

Popular posts from this blog

Brendon Burchard's New Year's Marketing Strategy - part 2

  As we already shared, Brendon Burchard is one of the top influencers and online selling marketeers that you should follow. He has with 2 million subscribers!  Every January, he introduces his top strategies for the year ahead. Here are his Top Tips for 2022 in terms of Content and Campaigns.  You can read about Brendon's Content strategies in our Brendon Burchard's New Year's Marketing Strategy - part 1 article .  This is Part 2 that focuses on his advice for his most successful Campaign strategies: 1. Quarterly launches - do this quarterly and with consistency. A launch is not posting 3 times; it's a campaign with a series of promotions and deadline. Run 2 weeks of campaigns, do a launch real time, announce a promo, go live, promote on social media, capture email addresses, add bonuses, have 72 hour deadlines to close. You need to build an excitement and add value before making an offer with a 72 hours count-down to close.  2. $7-$10 sale to upsell...
Post a Comment
Read more

How Should Professionals Use Facebook or Other Social Media?

Professionals can go the extra mile decorating their Facebook page without being productive. Some aspects matter to make their page enticing and boost up the purchases of their products. Read on. Here are a few tips: 1)   Promote your products right Explain in short how your products are going to help and come to use. Follow up with images of these products. 2)   Use larger images of your products The bigger the images of your products, the better their visibility. Take care to see all parts of the large images are easy to grasp and understand. 3)   Inscribe your blog site or website inside every image. This helps to give extra traffic to your original blog site or website. 4)   Announce related and relevant events on your page If your Facebook page is about self-help eBooks or other self-help products and if you know there is a self-help giveaway event going on, announce on your page so that subscribers, visitors and followers get intrigued and sign up for the event...
Post a Comment
Read more