Brendon Burchard's New Year's Marketing Strategy - part 2

 

As we already shared, Brendon Burchard is one of the top influencers and online selling marketeers that you should follow. He has with 2 million subscribers! 

Every January, he introduces his top strategies for the year ahead. Here are his Top Tips for 2022 in terms of Content and Campaigns. 

You can read about Brendon's Content strategies in our Brendon Burchard's New Year's Marketing Strategy - part 1 article. 

This is Part 2 that focuses on his advice for his most successful Campaign strategies:

1. Quarterly launches - do this quarterly and with consistency. A launch is not posting 3 times; it's a campaign with a series of promotions and deadline. Run 2 weeks of campaigns, do a launch real time, announce a promo, go live, promote on social media, capture email addresses, add bonuses, have 72 hour deadlines to close. You need to build an excitement and add value before making an offer with a 72 hours count-down to close. 

2. $7-$10 sale to upsell - upsell or order bump is when you offer something extra at the checkout. It's a one click upsell on the order and thank you page. It's the perfect time to offer something else. Without that it's hard to sell. 

3.Webinar -  webinars are back! They had a low period during the pandemic but they are back and converting really well well. Use webinars to upsell to the audience. 

 4.Free trials - a free trial campaign could be free access to a course, it's important to upsell and convert. Many people forget to convert. Limit free trials to 2 weeks only, then show them the high ticket offer. It could be a 1:1 session, or Mastermind or advanced course. You need to have the high ticket value before you offer the free trial.   

5. Five day challenge. 5 days seems to work as a challenge, don't offer more than that, this distracts people. It's very important to have a follow up and convert the leads to sales. It could be part of your quarterly launches, you make an offer and you shut it down. 

You can start with one of the above strategies but ideally all 5 of them! 

Find out more about Brendon here - https://brendon.com/