How to Use LinkedIn to Market Your Business with Professor Heather Austin

LinkedIn is the social network that is most used for B2B connections. It has more than 700 million users and 80% of them make decisions for their companies.

LinkedIn generates 3x higher visitor-to-lead conversion rates then both Twitter and Facebook.

If you are new to LinkedIn, here is a great video from Professor Heather Austin to help you get started and leverage this amazing tool to market your business.

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Brendon Burchard's New Year's Marketing Strategy - part 1

Brendon Burchard is one of the top influencers and online selling marketeers with 2 million subscribers! Every year he publishes his top strategies for the year ahead. On January 1st, he ran an online course for his followers and shared his Top Tips for 2022 in terms of Content and Campaigns. This is Part 1 that focuses on his advice for his most successful Content strategies: 1. Weekly Newsletter - publish weekly newsletter with a longform content (podcast, video or blog). What is longform content: 20 minutes long video, 1 hour podcast, 2000 words blog, etc.. If it's plain newsletter with no external links, it should be around 1,500 words long. 2. Post 4 times per day on social media. This is not across different channels but on each channel where we want to win followers/audience . Brendon suggests the following method of posting different content (not the same post 4 times): - Post something new - Post something old that was popula...

Brendon Burchard's New Year's Marketing Strategy - part 2

As we already shared, Brendon Burchard is one of the top influencers and online selling marketeers that you should follow. He has with 2 million subscribers! Every January, he introduces his top strategies for the year ahead. Here are his Top Tips for 2022 in terms of Content and Campaigns. You can read about Brendon's Content strategies in our Brendon Burchard's New Year's Marketing Strategy - part 1 article . This is Part 2 that focuses on his advice for his most successful Campaign strategies: 1. Quarterly launches - do this quarterly and with consistency. A launch is not posting 3 times; it's a campaign with a series of promotions and deadline. Run 2 weeks of campaigns, do a launch real time, announce a promo, go live, promote on social media, capture email addresses, add bonuses, have 72 hour deadlines to close. You need to build an excitement and add value before making an offer with a 72 hours count-down to close. 2. $7-$10 sale to upsell...

How Should Professionals Use Facebook or Other Social Media?

Professionals can go the extra mile decorating their Facebook page without being productive. Some aspects matter to make their page enticing and boost up the purchases of their products. Read on. Here are a few tips: 1) Promote your products right Explain in short how your products are going to help and come to use. Follow up with images of these products. 2) Use larger images of your products The bigger the images of your products, the better their visibility. Take care to see all parts of the large images are easy to grasp and understand. 3) Inscribe your blog site or website inside every image. This helps to give extra traffic to your original blog site or website. 4) Announce related and relevant events on your page If your Facebook page is about self-help eBooks or other self-help products and if you know there is a self-help giveaway event going on, announce on your page so that subscribers, visitors and followers get intrigued and sign up for the event...

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