Mari Smith's Success formula: Content + Engagement + Conversion = Results

Mari Smith is often referred to as the "Queen of Facebook", she is one of the world's top experts on social media leadership, especially Facebook marketing.

Facebook is by far the most popular social media platform and most people's content get 5.2% average organic reach.

Mari has a long list of tips of growing your reach!

But first things first. Are you just measuring the number of followers and likes? Most people are forgetting something very important: the business metrics of traffic, leads and sales.

Mari's success formula has 3 parts:

Content + Engagement + Conversion = Results

Content:

The best performing content on Facebook is:

1. Facebook Live Video

2. Image and Question posts (using a background)

3. Native video (>5 mins)

Always add value with your content and then it's OK to ask for CTAs.

Mix your content styles (photos, videos, questions, live, memes, etc..).

Try image with a link versus link posts.

Repost regularly.

Engage:

It's a great practice to schedule live events.

You can to promote them PRE-live using both organic and paid channels.

POST-live it's best practice to broadcast again on organic and paid and do a re-targeting campaign with CTAs.

Conversion:

There are 2 types of CTAs:

- Lead generation: drive to a lead magnet, integrate a chatbot

- Monetization: drive to an offer or a paid partnership

Always add value and always be strategic.

You can learn more from Mari Smith here - https://www.marismith.com/

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