How to convert customers faster with your website: advice from Todd Hartley

 

How do you make sure your website converts customers in the most effective way? Todd Hartley is the expert that will share his expertise.

His advice is to:

📢 Create different customer journey pages based on your customers' needs.

📢Lead with video - have at least 3 videos per customer journey. Visitors spend 88% more time on a page with a video!

Todd suggests focusing on 5 areas on each of your customer journey pages:

1. What does your customer care about? Talk in their language and about their challenges in a VIDEO format. 

2. Have another section about the problem/desire you wish to solve. You can use a photo and a paragraph of content about it. 

3. How do you differentiate from your competitors - this can be a video outlining why competitive options are inferior.

4. Why your solution is vest - your last video on the page. This needs to be strong with supporting testimonials. This is the most important video as it converts at the highest level. 

5. What does it cost - be obvious, customers don't like mystery when it comes to pricing. Address any objections or questions they might have. 

If you'd like to learn more about Todd Hartley - go to his website - https://toddhartley.com/