What is Your Story Brand - learn from Donald Miller

The product/solution positioning is something many business owners struggle with and why their businesses don't attract the right audience online.

One of the simplest and most effective ways to address it is the Don Miller's StoryBrand approach.

Think of your positioning as a story:

1. A Character - Who is the main character (i.e. your customer persona) and what do they want?

2. Has a Problem - What is their problem (villain, external, internal, phycological)?

3. And Meets a Guide/Hero - This is you! Can you show empathy to the challenges and authority to deal with the problem?

4. Who Gives them a Plan - What is your solution as a process? Can you get an agreement?

5. And Calls them to Action - Is your CTA direct and transactional?

6. That Ends in Success - What does this mean to them?

7. And Prevents Failure - What do you help them avoid happening?

Follow this process for your online business and you will see a big change in the way your audience engages with you.

Image by prettysleepy1 from Pixabay

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